What people are saying:

“Every new homes sales person should read this book and be enlightened as I was. This book is insightful, and will help every sales person to be more successful.”

Renee DeSantis,
President,
Game Film® Consultants

“This book is loaded with practical applications that the newest rookie or the seasoned veteran can learn. Bob's emphasis is one-on-one selling and the importance of buyer orientation is a worthy backdrop to the essence of closing the sale.”

Tom Richey,
Richey Resources

“GREAT RESULTS FOCUSED BOOK! It shatters the paradigm of structured sales and presentations taught by many trainers who have not been in the line of fire in front of today's sophisticated buyer”

Roger Fiehn,
Roger Fiehn and Associates