What people are saying:

“Every new homes sales person should read this book and be enlightened as I was. This book is insightful, and will help every sales person to be more successful.”

Renee DeSantis,
President,
Game Film® Consultants

Critical Path Selling Origins

The very modern term that defines this sales approach has its roots in the post-WWII era. In the 1950s - long before real estate coach Bob Hafer perfected the approach for realtors - DuPont coined the moniker to describe its step-by-step construction process for missile-defense projects. Since then many other industries and professions, including sales, have adopted and adapted the model to their specific purposes.

The principle of critical path selling is to arrange all the steps in the process of initiating and closing a sale in their logical and most effective order. In the broadest terms, this means:

Identifying and ordering tasks into a logical sequence
Identifying how these tasks relate to each other within your new home sales strategy
Knowing which paths are critical and which are not
Targeting each task for a completion date
Having backup plans for each

Real Estate Coach Bob Hafer

So how now to apply these principles to achieve success in realty? This is where a skilled real estate coach can offer much needed guidance, especially to a new home specialist. Realty is a highly competitive, highly specialized field; however, knowing the secrets to this sales approach can turn an average performer into a leader in the industry.

Over more than 36 years in realty, Bob Hafer has honed his expertise and skills in critical path selling. Builders and sellers can reap the benefits of his years of work in the field through video and audio presentations, seminars, brochures and Hafer's "sell-centered" book, "Building Results."

New Home Sales Strategy Freebies

Just as he preaches, Bob Hafer demonstrates his expertise by willingly backing it up with easy-to-access information. In addition to his "Building Results" newsletter, you can access news about Hafer and his approach throughout the site, including these articles. Seminar descriptions are also readily available in addition to free downloads. Sample Hafer's winning new home sales strategy by visiting the "Three Free Offers" page to receive excerpts and free marketing consultation services.